Dave Ormesher, CEO, closerlook inc.
As I've begun this journey I've been focused on what problems people are trying to solve, what injustices people are working to overcome. I've been looking for projects so to speak. Dave Ormesher, CEO of closerlook, inc. reminded me that how something is done is just as important as what.
The ultimate mission of the health care marketing firm closerlook, says 
Mr.Ormesher, is “to change the way health care is bought and sold and delivered.”
“The theory of change I've had at closerlook for a long time is you have to touch the heart to move the mind. When change happens is when you connect your audience with life. When you can touch the heart, when you can tell a story. What we're really about is storytelling.”
The story of closerlook begins in Brehon Pub in the River North neighborhood of Chicago. I'll let Mr. Ormesher tell the story. (Please excuse the ambiance. Serendipitously enough, we were in Brehon Pub.)
Though closerlook may have roots in the weathered asphalt of downtown Chicago streets,
